What landlord representation covers
Landlord representation means advising and acting for the owner on leasing a building or part of it: setting the strategy, pricing and marketing the space, qualifying tenants, negotiating terms and managing renewals.
Start with positioning
Decide who the building is for. Specification, floor plates, power, parking, amenities and location suit some occupiers and not others. Position the building honestly against competing buildings in the micro-market, and fix the gaps that will cost you tenants, such as signage, lobby condition or approvals.
Price against real comparables
Pricing from the asking rents of competing buildings is not enough. Ask what deals are closing, with what rent-free period, escalation and fit-out support, and what the effective rent is after incentives. A realistic price avoids long vacancy and a stale listing.
Plan the tenant mix
The first tenants set the building's profile. An anchor tenant can lift the building's credibility, but concentration is also a risk. Think about lease expiry dates so that the building does not face a cliff of renewals in one year.
Marketing and qualification
Good marketing is accurate: clear floor plans, a data pack of specifications, and responsive site visits. Qualify tenants on credit strength and fit before spending management time. Keep a record of enquiries so you can see which messages and channels produce serious tenants.
Negotiate the whole deal
Rent is one line. Agree escalation, lock-in, deposit, maintenance definitions, fit-out rules and exit terms together, and be clear what you can concede. Standardised lease terms across the building make management easier.
Plan renewals early
Begin the renewal conversation well before expiry, understand the tenant's alternatives, and weigh the cost of a vacancy against a modest concession.
Frequently asked
What does a landlord's leasing adviser do?
Sets the leasing strategy, advises on pricing and tenant mix, markets the space, qualifies tenants, negotiates terms and supports renewals.
How should a landlord price office space?
Against deals actually closing in comparable buildings, measured on effective rent after rent-free periods and incentives, not against asking rents alone.
Why plan the tenant mix?
It manages concentration risk and avoids many leases expiring together, which makes income steadier.
Related: Leasing & Tenant Representation, Mumbai micro-markets, how we work.
